HubSpot Review

After conducting extensive research and analysis in 2017, we recommend HubSpot as the best marketing automation platform for small business. We chose HubSpot from a pool of the dozens of marketing automation solutions we considered. To understand how we selected our best picks, you can find our methodology and a comprehensive list of marketing automation software on our best picks page.

Why HubSpot?
HubSpot seamlessly unifies all your marketing channels and easily scales with your business. This makes HubSpot ideal for small, growing businesses – as you attract more customers, this software can simply grow along with you. HubSpot also eliminates the need for sophisticated IT or coding knowledge with its easy-to-navigate drag and drop user interface.
Features
HubSpot offers a healthy slate of features to make marketing automation easier. These features vary in availability depending on the pricing tier you choose. For a detailed breakdown on HubSpot’s plans, see the pricing section below.
Scalability
Scalability is what set HubSpot over the top for us. Its versatility as a marketing automation platform for the smallest businesses and growing startups through to enterprise level companies made it attractive even beyond its set of features.

For small businesses in particular, scalability is particularly useful. Transferring all the stored information about contacts and past behaviors and sales to a new system can be an arduous undertaking with a high risk of issues. In addition, retraining staff to use a new system takes manpower and diverts attention away from operations. HubSpot offers businesses continuity in their marketing automation platform so they don’t have to worry about these issues.

Pricing
HubSpot is significantly more affordable than many other market leaders, and incudes the benefit of long-term scalability for companies that may still balk at the price tag.
Customer Service
Our customer service experience with HubSpot was positive. After a brief holding period, we spoke with a representative who took a considerable amount of time to walk us through the finer points of marketing automation in general and HubSpot specific features. Upon explaining that we were just testing the waters, we didn’t feel pushed to make a purchase or that the representative lost interest in our conversation. Most, if not all, of our questions were adequately answered during the call.

All of HubSpot’s core plans offer phone, online and live chat technical support and customer service. Moreover, HubSpot hosts an online community forum, where users can ask and answer questions about basic platform operations and more advanced uses.

Limitations
There are some drawbacks to using HubSpot, but none so significant that it made the solution any less attractive. First and foremost, the high price tag might be prohibitive to some small companies. For those, we would suggest a solution like Zoho Campaigns, which is more affordable and even offers a free version. Still, HubSpot makes up for its high-end cost with high-end functionality. Like they say, “you get what you pay for.”