Marketing Automation Software

Marketing automation is a holistic process that joins email, websites and social media channels into a unified force. Beyond simply streamlining the day-to-day work of your marketing department, marketing automation software helps it work smarter with automated workflows based on user interaction with your content. In this way, marketing automation better targets interested parties, more effectively wielding your advertising dollars and stretching your budget further.

With the right selection, marketing automation software can help you attract new customers, cultivate old relationships and reduce waste in your marketing budget. Business News Daily can help you sort through the noise and make the decision that suits your team best.

Here is a roundup of our favorite marketing automation platforms of 2017. For a comprehensive look at how to choose a marketing automation solution, read our Buyer’s Guide for Marketing Automation Software.

Best Marketing Automation Software for Small Business: HubSpot
HubSpot stood out as the best marketing automation platform for small business with its scalability. Its features are comprehensive and useful, but what really sold us was HubSpot’s ability to seamlessly grow with a young company into a full enterprise system. While there is a bit of a learning curve to overcome and the initial price tag seems high, HubSpot delivers a quality marketing automation system that is easy to use and understand. Customer and technical support for the solution are helpful and highly accessible, and a healthy online community helps support one another with advice and discussion about the product itself and strategies that can be employed by using it. HubSpot will help your business grow more efficiently and eliminate the need to implement new systems and retrain staff.
Best Marketing Automation Software for Enterprises: Oracle Eloqua
Oracle’s marketing automation solution, Eloqua, is an advanced and comprehensive system that is highly effective for large companies that have the team to back it up. Eloqua excels at creating automated campaigns through its Campaign Canvas. Drag-and-drop functionality makes the process fun and straightforward; you drop an icon on the canvas and connect it to the next step in the workflow by dragging your mouse. Using Campaign Canvas is almost game-like and simplifies what can be a somewhat convoluted process.

Eloqua’s central dashboard is also a big plus, giving the user easy access to virtually any aspect of the marketing automation process in a single click. Tabs boasting every asset and lead, as well as shortcuts to different campaigns, accompany at-a-glance reports on the homepage, giving a bird’s-eye view of your ongoing marketing campaigns.